Mystery Shopper Form
A mystery shopper evaluation form for documenting retail or service experiences. Captures store conditions, staff behavior, and overall customer experience.
What is this form?
A mystery shopper evaluation form for documenting retail or service experiences. Captures store conditions, staff behavior, and overall customer experience.
The Mystery Shopper Form template on Fantastic Forms is 100% free to use, unlimited responses included. There are no watermarks, no per-response caps, and no upsells to unlock basic field types. Everything you need to publish this form to the web, embed it into any page, share it as a link, or route submissions to your favourite tools is available on the free plan.
Who is it for?
Market research firms, retail chains, and hospitality companies running mystery shopper programs.
Fields included
This ready-to-use template includes 8 fields out of the box. You can add, remove, reorder, or rename any of them after clicking "Customize this template":
- Shopper Name — Short text (required)
- Visit Date — Date (required)
- Store / Location Visited — Short text (required)
- Store Cleanliness — Multiple choice (required)
- Staff Friendliness — Multiple choice (required)
- Product Availability — Multiple choice (required)
- Overall Experience — Multiple choice (required)
- Detailed Observations — Long text (required)
How to use this template
- Click Customize this template to instantly create an editable copy inside your workspace.
- Rename questions, adjust required flags, or add conditional logic to tailor the flow to your process.
- Style the form with your logo, brand colours, and fonts, or embed it inside your existing website in one line of HTML.
- Publish and share via link, QR code, embed, or Kiosk Mode. Responses land in a searchable dashboard in real time.
- Optionally forward submissions to Slack, Google Sheets, Notion, HubSpot, Airtable, Resend, or any HTTP endpoint via our native integrations and webhooks.
Why teams pick Fantastic Forms for this template
- Unlimited forms and unlimited responses on the free plan. No upgrade required just to keep collecting data.
- Multi-page logic, calculated fields, file uploads, e-signatures, and payment collection built in.
- GDPR, CCPA, and SOC 2 aligned data handling. IP allowlisting, SSO / SCIM, and audit logs available on the $99/month Pro plan.
- Every submission auto-exports to CSV, Excel, JSON, Parquet, XML, PDF, or Markdown so you own your data forever.
Related templates
Prefer a different angle for this workflow? These related ready-made forms are also free:
- 30/60/90 Day Review Form
- Absence Request Form
- Access Request Form
- ACH Authorization Form
- Activity Waiver Form
- Address Verification Form
- Admission and Consent Form
- Admission Inquiry Form
Frequently asked questions
Is the Mystery Shopper Form template really free?
Yes. You can use this form template on the free plan with unlimited submissions and unlimited forms. There are no watermarks or per-response fees. The paid Pro plan ($99 / month) exists for teams that want extra collaboration, custom branding, and enterprise security features.
Can I customise every field?
Yes. After clicking "Customize this template" every question, option, order, required flag, and description becomes editable in a full drag-and-drop builder. You can also add conditional logic so different respondents see different follow-up questions.
Where do responses go?
Every submission lands inside your Fantastic Forms dashboard in real time. From there you can filter, export, and pipe entries into Slack, Google Sheets, Airtable, Notion, HubSpot, Zapier, Make, n8n, or any webhook endpoint.
Do I need to write any code?
Not at all. The visual builder covers every question type, conditional logic path, styling option, and integration. Developers can still hook in via our REST API, MCP server, and webhooks when they want to.